Royal Automotive Group is a Tucson-owned family business and has been part of the community for over 40 years, selling and servicing thousands of vehicles. Royal’s philosophy has always been to treat our customers like family and to make sure your car-buying, and more importantly, your car ownership experience is the best you’ve ever had. Royal needed assistance on a 2-minute animation to help remind and mention viewers about this philosophy. The animation was intended to be shown on tablets/screens during the buying process. The video has also been displayed on social media and their website. This animation is an ADDY award winner.