In response to the growing number of cancer diagnoses, TMC Health partnered with Arizona Oncology Physicians to launch the TMC Health Cancer Center, expanding cancer care across Southern Arizona. I developed the branding and visual identity to align with the broader TMC Health system, emphasizing hope, healing, and regional character. My work builds on previous branding efforts such as Tucson Medical Center (TMC), Northern Cochise Community Hospital (NCCH), and TMC Rincon. Launch materials included billboards, brochures, business cards, digital and traditional ads.