Somme Help is a startup social media-based entity focused on wine, wine reviews, facts and suggestions given by a certified sommelier. The goal was to have a modern, casual and fun approach to the world of wine. Somme Help was also looking for a cute mascot to accompany the branding and to be the face of the entity. A full brand identity was created along with conceptual collateral such as business cards, a wine glass design, wine tumblers, coasters, and wine bags.